Become IndieOutdoor Certified.

Join the National Network of Verified Independent Outdoor Retailers

Certification Requirements

Every certified retailer has proven they meet strict independence standards.

The Grassroots Outdoor Alliance created IndieOutdoor Certification to distinguish the real independents from the rest. With 104+ founding members, we're building a national network of trusted outdoor retailers.

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- 100% independently owned
- No outside investment
- No franchise agreements
- Complete operational autonomy
- 10 states or fewer
- Active owner involvement
- Majority outdoor/sporting goods
- Direct customer relationships
- Physical or online presence
- Expert staff and service
- Local community engagement
- Authentic outdoor culture

Why Get Certified?

Stand Out From Chains

Display the IndieOutdoor Certified badge everywhere. Customers actively seek certified independents. 63% of Americans will pay more to support real local businesses.

Join the Locally.com Network

Get your inventory online. Enable buy online, pickup in store. Compete collectively against Amazon and REI. Be included in national gear guides and reviews.

Marketing Assets & Support

Professional badge designs. Social media templates. "Shop Local" campaign materials. Data on why shopping indie matters. Quarterly impact reports.

National Recognition

Listed in our national directory. Featured in consumer campaigns. Eligible for brand partnerships. Part of something bigger than one store.

Simple Certification Process

Step 1: Apply Online (15 minutes)
Complete our straightforward application. Upload basic business documentation. Pay the application fee.

Step 2: Verification (3-5 days)
We verify publicly available information. Confirm ownership structure. Validate operational requirements. No invasive financial audits.

Step 3: Get Certified
Receive your certification package. Get listed in our directory. Download marketing assets. Start using the badge immediately.

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