Supporting Independent Outdoor Since Day One
Promoting the Soul of Outdoor Retail
Real Stores.
Real People.
Real Impact.
IndieOutdoor Certification was created by the Grassroots Outdoor Alliance to solve a simple problem: How do consumers find and support authentic independent outdoor retailers?
With over 104 founding member stores, we've established the gold standard for independent retail certification in the outdoor industry.
Independent retailers are the most trusted businesses in America because they deliver personalized expertise, honest advice, and relationships that ensure you get the right gear instead of just making a sale.
Independent retailers create workplaces with experienced staff who know the gear because they use it themselves. You're more likely to walk into the same shop next season and find the same knowledgeable person who helped dial in your pack fit or recommended that perfect sleeping bag.
Why Independence Matters
Grassroots Outdoor Alliance has represented independent outdoor retailers since 1994.
This isn't about being anti-chain or anti-online. It's about preserving choice. It's about ensuring that authentic outdoor retailers survive and thrive. It's about keeping outdoor communities vibrant.