Growing Independent Outdoor Retail Together
Independent outdoor retailers do more than sell gear. They build community, share expertise, and inspire customers to get outside.
Our network of independently owned outdoor shops works together to celebrate local retail and help more people discover the value of shopping independently.
Certified & Sustainably Independent
IndieOutdoor Certified retailers are 100% independently owned and operated outdoor specialty businesses that maintain direct relationships with their customers and communities. IndieOutdoor Certification distinguishes authentic independent businesses in the outdoor industry. Our streamlined verification process ensures that consumers can trust certified retailers as genuinely independent, locally focused outdoor specialists.
Why Join the IndieOutdoor Collective?
Consumer-Facing Certification Mark: Help customers identify and support independently owned outdoor retailers.
Brand Collaboration Opportunities: Participate in exclusive campaigns and partnerships.
Dealer Finder Listing: Help customers discover your shop through the IndieOutdoor Dealer Finder.
Monthly Marketing Toolkits: Ready-to-use and customizable campaigns delivered each month.
Evergreen Marketing Resources: A robust library of social graphics, messaging, and in-store resources.
How It Works
Apply via the form at the bottom of this page
Sign the Certification Agreement
Get approved
Access the IndieOutdoor Retailer Portal
Frequently Asked Questions
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A: IndieOutdoor certification is currently available to outdoor retailers with no corporate ownership or outside investment.
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A: No.
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A: Applications are reviewed after the Certification Mark License Agreement has been completed. Most retailers can expect to hear back within a few business days.
Become IndieOutdoor Certified today.
Complete the application below to begin your IndieOutdoor certification.